Blog consultant Josh Hallett has some good tips for businesses interested in starting a blog. He points out that like any business endeavor, knowing the background and current environment is important for success. Unfortunately, many businesses think that because something is on the Internet that it is easy and jump right in.

Taking a bit of time up front can prevent embarrassing mistakes and help ensure success. This is especially important for business blogs since they are a more relaxed--and personal--communication medium than most businesses are used to.